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Iain Angus
Business to Business Marketing and Communications
The Print Warehouse
10-14 St George's Place
Cheltenham
GL50 3JZ

Tel 01242 269166
Fax 01242 227474
Mobile 07703 533106
www.theprintwarehouse.biz

iain@theprintwarehouse.biz

Business-to-Business Marketing and Communications (BTB) was established in 1995 by

Iain Angus, after an international marketing career in the manufacturing sector.  He anticipated the move by many companies to identify marketing communications activity as non-core and to out-source it, thus saving on the head count. 

 

The consultancy thrives by understanding its clients’ businesses and how their customers think.  With this knowledge it can help organisations to reach their target audience and achieve their marketing objectives.  BECAUSE THE BTB CONSULTANTS ARE ALL TRAINED SCIENTISTS (ALSO POSSESSING PROMOTIONAL EXPERIENCE) THEY ARE UNIQUELY WELL-POSITIONED TO PROMOTE AND DISSEMINATE MATERIAL WHICH IS OF A DEEPLY TECHNICAL NATURE AND REUIRES SIMPPLIFICATION FOR WIDESPREAD  UNDERSTANDING. Clients include blue chip names from the manufacturing and IT sectors, MEDICAL & NURSING, a national safety standards body, the media and retail sectors.

 

BTB and its associates have a strong track record in dissemination, exploitation and management of European Community Projects (PRIMA, COMIND and Orbit in FIV and ADMAN and SIM-SERV in FV).  We have experienced managers who have run projects with value up to 8.5 million euros.

 

BTB is registered under the Data Protection Act 1988.

 

The BTB portfolio of services includes:

 

 

·        Conference, workshop organisation

·        Training courses

·        Management of disseminational groups spread across member states

·        Web-site development and manning

·        Electronic Newsletters and Flyers – creation and dissemination

·        Newsletters, Commercial brochures, Technical literature, Mailers, Corporate brochures

Data and Mailing

·        Build and Manage Data Bases, Handle Fulfilment and Mailings

Specialist business TECHNO/COMMERCIAL writing

·        Staff and internal publications, External publications, Press material

Project Management

·        Exploitation Programmes, Dissemination, Conferences, Exhibitions, Media events.

·        Targeting Press Sectors with associated Press Release events and interactions

 
Description of the organisation

BTB and its associates have a strong track record in dissemination, exploitation and management of European Community Projects (PRIMA, COMIND and Orbit in FIV and ADMAN and SIM-SERV in FV).  We have experienced managers who have run projects with value up to 8.5 million euros.

 

BTB is registered under the Data Protection Act 1988.

 

Contribution to CARiMan

 

 

M1, B4 & B.7             Responsible for Organisation and Management

 

D.4                              Eeditor and support MIS in JPA D4

 

 

Short description of the organisation

Business-to-Business Marketing and Communications (BTB) was established in 1995.  The BTB portfolio of services includes Writing, Web-site development, Electronic Newsletters and Flyers, DataBases, Fulfilment and Mailings, Specialist business writing, Staff and internal publications, External publications, Press material, Project Management, Exploitation Programmes, Dissemination, Conferences, Exhibitions, Media events, Targeting Press.

 

CV of the partners

CV of Iain Angus

A Chemist and Economist from Edinburgh University, he spent 27 years in international marketing with the ICI Group working in the UK, continental Europe and Australia where he spent three years running a subsidiary company manufacturing automotive components.  He subsequently joined Fanfare Communications as chief executive when they were members of the ESPRIT Reference Group project PRIMA (project number 20775). He was responsible for the publicity and dissemination activities of the collaborative PRIMA project.  He went on to submit the successful ORBIT proposal for dissemination of ICT principles to European Industry.  An experienced conference organizer, familiar with agenda building and all aspects of event management in the international arena, he established BTB in 1995.

 

CV of Dave Boland

Dr Boland graduated a Chemical Engineer from the University of Bradford following which he spent 29 years working for ICI PLC in a variety of roles ranging from plant management through to engineering design.  During the mid 1980s, Dr Boland was located in the USA where he was business manager of an ICI subsidiary, providing advanced IT solutions into the oil and chemicals sector.  More recently he has managed and lead ICI's portfolio of collaborative projects in the industrial IT arena, which in total terms represent very substantial investment from both the participants and the CEU. This included overall project management of many EU projects including,

-         PRIMA (user group reference  project), involving 24 major chemicals manufacturers from across Europe developing new ICT systems for the Process Sector. Project value =8.5 M euros

-         STOPHAZ . 4.0 M euros project for predicting unsafe operating conditions in manufacturing and devising safer alternatives

-         TEMPRO- total environmental protection of industrial sites by ICT related means – 4.5 M euros

-         HP-Pipes – development of real time optimiser of industrial chemical reaction process – 3.0 M euros

-         CLEANMAN – IMS project (3.0 M euros) for clean manufacturing

-         Etc, Etc

 

Dave is very experienced in managing both EU R&D projects and also major industrial capital projects. This includes planning, monitoring and progressing progress as well as control of financial and contractual aspects.

 

Publications 

1                    PRIMA News – Making IT Work for the Process Industries.  The first interim report and dissemination activity to targeted SMEs, the IT industry and academia.  The newsletter introduced the concept of the identification of business processes which were common to different sectors of the process industries and how this could lead to the development of a shared, “user driven” view of IT requirements for the future to better support those business process.  August 1995.

2                    PRIMA News – Building on Success.  The second interim report and dissemination activity of the PRIMA project.  This newsletter, with a circulation of 35,000 across Europe, introduced the IT Partners, Associate Partners, supporting Industry Bodies and Academia.  The publication examined underpinning IT requirements and system definition, and related them to key industry applications.  March 1996.

3                    ICI Fertilizers Local Community Relations.  A study and report on the attitudes of local residents and businesses to the activities of a large ammonium nitrate manufacturing plant.  The study identified a number of sensitive areas and made recommendations for improved communications with the neighbours.  May 1997.

4                    PRIMA Booklet.  Targeted at the total PRIMA audience of SMEs and large enterprises throughout the process industries, this publication defined a “Road Map” to defining and achieving IT systems for the Process Industries.  August 1997

5                    Pollution Management in Avonmouth 2001 was an environmental report on the activities of Terra Nitrogen (UK), Avonmouth.  The report was submitted to the local Environment Agency as part of a comprehensive study of the collective activities of the chemical and other process industry manufacturers on the Severn Estuary in the south west of England. .  September 2001

 

     6.         See Appendix 1 for report on publications and promotion arising (so far) in the

     on-going FP5 project MAX-SERV

 

 

4.2 Contribution to CARiMan

 

We are well experienced in project management of large collaborative projects and could undertake the project coordination role working on behalf of the overall project manager. In this role we ;

 

  1. Set up necessary project management software and monitoring systems

  2. Working with the technical leaders we would develop a detailed project plan with break-down of resources with respect to time and in terms of technical progress

  3. Monitor progress against plan on a regular basis using latest virtual tools

  4. Maintain regular web-based progress meetings of key partners

  5. Apply corrective measures where divergence identified.

  6. Maintain close liason with the project manager and ensure that he/she is well advised on current developments

  7. Oversee financial aspects and working with Financial Manager disburse funds to participants
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